We have sold what you sell.
Our team's operating years were spent inside security, storage, virtualization and networking vendors: Symantec, Veritas, VMware, Ribbon Networks, Carbonite. We do not need a discovery phase to learn your category.
GO-TO-MARKET FOR INFRASTRUCTURE SOFTWARE
The marketing function your company hasn't hired yet.
Pryus runs go-to-market for B2B data protection, storage, security and networking vendors selling into the United States — ICP, positioning, campaigns and execution — delivered by people who sold these products before.
Most companies our size have three marketers and a revenue target that assumes thirty. We are the function in between.
5
infrastructure vendors our team has worked inside
$15M+
in qualified pipeline from the consulting practice
9–12 weeks
to first qualified meetings
We learned this inside the category.
Our operating years were spent at security, storage, virtualization and networking vendors — building and selling the products your buyers are already running. We know what a VP of Infrastructure is measured on, what a storage administrator actually cares about at renewal, and which claims a CISO has stopped reading.
Symantec·Veritas·VMware·Ribbon Networks·Carbonite
Where our team has worked. Not client logos.
Why Pryus
Why founders bring us in.
We write for technical buyers.
Infrastructure buyers delete marketing copy on sight. Knowing which claims read as credible to a VP of Infrastructure, and which read as noise, is the difference between a 1% and a 6% reply rate.
Strategy and execution, not one or the other.
A positioning deck nobody runs is worth nothing. A campaign built on unclear positioning is worth less. We do both or neither.
A function, not a headcount.
You get ICP work, positioning, copy, content, email, LinkedIn and reporting for less than the loaded cost of one mid-level hire.
Run on our own platform.
Meso AI, our multi-agent GTM platform, does the mechanical work. That is why a small team can carry a full marketing function, and why output does not change when the account team does.
Decision gates, not lock-in.
Engagements carry written go / amend / no-go points. Stop at a gate and you keep everything produced up to it.
Execution Framework
Four intersecting disciplines. One revenue engine.
A practical playbook where insight, engagement, experience and analytics define customers, clarify value, align sales and marketing, and measure outcomes.
B2B Insights
- — ICP
- — Persona
- — Market Definition
- — Competitor Analysis
- — TAM / SAM / SOM
- — Reasons to Buy
B2B Engagement
- — Campaign Planning
- — Campaign Execution
- — Positioning & Messaging
- — Account Based Marketing
- — Digital Marketing Ops
B2B Experiences
- — Personalization
- — Multichannel Marketing
- — Field Marketing
- — Conversion & Optimization
- — AI Led Marketing
Reporting & Analytics
- — Lead to Opportunity
- — Marketing Volume
- — Marketing Efficiency
- — Marketing Effectiveness
Every stage produces an artifact the next stage consumes, so nothing is built twice.
9–12 weeks
to first qualified meetings, stated as a target rather than a guarantee.
Offerings
Three things are for sale.
01
GTM Diagnostic
Fixed fee · two to three weeks · from $5,000
An evidence-based ICP and a defined negative ICP. Three ranked positioning options with a recommendation. A dated 90-day campaign plan. It ends in a written document your board can read — and it is yours whether or not you continue.
02
Managed GTM Engine
Monthly retainer · from $4,000/month
We run the plan. Contact lists built cold and warm, copy and content produced in your voice, email and LinkedIn sequences executed, engagement harvested back into scored leads with a written brief on each one, and a report against target every Friday.
03
Performance component
Optional · agreed before launch
A meetings-held component on top of the retainer, with qualification criteria written down before the first send. Used to lower the risk on a first engagement.
We do not sell leads by the unit, seats, headcount or software licences. Pass-through costs — data credits, sending platforms — are billed at cost, typically $400–700 a month.
Execution is never sold before the diagnostic is delivered and accepted.
· Delivery infrastructureThe platform behind the work.
Meso AI is our own multi-agent platform. It handles the mechanical parts of go-to-market — research, list building, scoring, drafting, sequencing, reporting — so that the judgment stays with people who have sold in your category. You are not buying software and you will never log into it. It is why our price looks the way it does.
Book a diagnosticHow the work gets done
01ICP definitionDelphi
02Positioning and messagingAristotle
03Voice calibrationHermes
04Campaign planningKairos
05Contact sourcingArgos
06Warm inbox researchNestor
07Scoring and personalized outreachMinos
08Content and answer-engine readinessGorgias · Heraclitus
09Email, LinkedIn and engagement harvestingDemeter
Leadership
Operators with category and go-to-market experience.
Two partners in New York, two in India. Client conversations happen on U.S. hours.
Founding Partner · Pune, India
Brings an operator's discipline to taking technical products into new markets. A three-time founder with multiple exits across India and the U.S., he has scaled product and services businesses from zero to $100M.
Startup OperationsPlatform ScalingCross-Border Scaling
Partner · New York City, U.S.
Brings enterprise buying knowledge to infrastructure go-to-market. She led large B2B portfolios at American Express, scaled a 4M+ merchant base, and has worked as both an operator and founder.
GTM StrategiesEnterprise SalesU.S. Market Entry
Partner · New York City, U.S.
Brings product-market discipline to technical positioning and buyer fit. Former Chief Product Officer at SmartAsset and a former Amazon and American Express leader, he connects product decisions to market evidence.
Product StrategyProduct-Market FitTech-Business Alignment
Partner · Mumbai, India
Brings B2B technology marketing depth to the campaigns Pryus runs. A former four-time SaaS CMO with leadership roles at LTI-Mindtree and Gartner, he builds autonomous marketing systems for technical markets.
Marketing OperationsGrowth ConsultingAnalyst Strategy
Our Thoughts
Perspectives on the new era of marketing.
Field notes from Pryus partners on how AI is rewriting marketing organizations, customer journeys and the role of the CMO.
Diptarup (Dipto) Chakraborti
Partner, Pryus Consulting · LinkedIn
Perspective · 5 min read
The New Era of Marketing: From Reinvention to Reconsideration
AI is not another tool bolted onto marketing — it changes how work gets done, how customers discover brands, and what leaders are measured on. The winners of the next era will rethink their operating model, take a zero-based view of channels, and elevate the CMO from operator to market-shaping strategist.
- AI-Driven OrgRethink workflows and decision rights — not just automate tasks.
- Rewritten JourneyTwo parallel journeys: one for AI systems, one for humans.
- Market-Shaping CMOFrom campaign operator to chief strategist of growth.
Perspective · 6 min read
The CMO in 202X: AI Is Rewriting the Future of Marketing Leadership
2026 is not a year for incremental marketing adjustments — it is a year for reinvention. The new CMO mandate: build AI-native organizations, redesign customer engagement for a world where humans and machines both influence decisions, and step up as enterprise strategists with a sharper point of view on growth.
- AI-Powered OrgRedesign workflows and decision rights before adding more tools.
- Dual JourneysEngagement built for human buyers and AI agents alike.
- Future-Forward CMOShape enterprise strategy with sharper reasoning, not just campaigns.
Perspective · 5 min read
Why AI Is Making Brand Strategy More Important Than Ever
As AI commoditizes products, accelerates content, and reduces switching costs, sustainable differentiation is getting harder. The companies that win the next decade will be those whose brand gives customers a compelling reason to believe. Brand stops being communication and becomes the operating system for growth.
- Brand as StrategyAligns product, pricing, CX and culture — not just campaigns.
- Meaning Over ExecutionAI democratizes content; trust and belief become the scarce resource.
- Expanded CMO MandateFrom messaging owner to owner of differentiation across the enterprise.
How an engagement starts
01
A conversation
Thirty minutes on what you sell, who is buying it now, and where pipeline is coming from today. No deck.
02
The diagnostic
Two to three weeks, fixed fee. You get the ICP, the positioning and the plan in writing.
03
A decision
Run it with us, run it yourself, or stop. All three are normal outcomes and you keep the work.
No procurement process, no annual contract, and nobody will chase you.
Start with the diagnostic
Tell us what you sell and who is buying it.
If you are an infrastructure software company between $5M and $50M with a marketing team of fewer than five, this is a thirty-minute conversation with someone who has sold in your category. If we are not the right fit we will say so on that call.
Book a diagnosticContact
Avinash Shenoi
Founder, Pryus Consulting
U.S. Office
200 Riverside Blvd, New York, NY 10069
India Office
Ideas to Impact, Lane 3, Baner, Pune 411045