U.S. Market Expansion

Your partner for
U.S. market
expansion.

A premier strategic management consulting firm empowering global tech firms with sustainable growth in the United States. Outcome-driven GTM, Fortune 50 networks, and an AI agent force — from discovery to closed revenue.

Potential → Possibilities

Less than 1% of Tech Companies succeed and scale in the U.S. We change that math.

100+
Years combined experience
$100M+
Incremental U.S. revenue
40%
Faster time-to-market
9–12 wk
To first qualified leads
Why Pryus

Built like a co-founder. Priced like a partner.

Fortune 50 networks

Warm introductions via leadership that managed $100B+ B2B portfolios at American Express, Amazon, SmartAsset.

Owner-centric GTM

Specialized in selling to CXOs with messaging tuned to U.S. enterprise buying behavior.

Phased model

30-day discovery, 120-day execution, 30-day reporting — accountability at every stage.

Avoid the $500K mistake

Skip the wrong hire and 18–24 month delay that kills most foreign expansions.

Fractional, full-stack

A complete U.S. GTM team from day one — no headcount overhead.

Powered by prAIus

Proprietary AI agent force handling ICP, research, outreach, and sequencing at scale.

Execution Framework

Three phases. From validation to scale.

A practical playbook: define customers, craft value propositions, align sales and marketing, measure outcomes. Each phase is outcome-driven with clear deliverables and KPIs.

019–12 weeks

Go-to-Market Sprint

Land 2–3 qualified U.S. pilot conversations. Target 10–15 dream accounts. Refine pitch and leverage introductions.

024–18 months

Revenue Scale Engine

Build repeatable sales motion with playbooks, deal management, conversion optimization, and scaled outbound/inbound systems.

03Ongoing

Strategic Expansion

Close enterprise deals, raise capital, scale operations, and form strategic partnerships for long-term U.S. presence.

2–4×
Faster market entry than independent efforts
70–80%
Increase in sales conversion rates
9–12 wks
To first qualified leads in pipeline
Offerings

Strategy. Then execution. Then results.

A complete go-to-market service — from market research and ICP definition, through sales execution and account-based marketing, to governance and iteration. One integrated team, one accountable outcome.

STRATEGY

Market Research & Analysis

ICP, segmentation, competitor profiling, entry hurdles.

STRATEGY

Value Proposition & Positioning

USP, messaging, positioning canvas tuned for U.S. buyers.

STRATEGY

Sales & Marketing Strategy

Direct Sales, ABM, Partnerships, Analyst Relationships, Fractional CMO

EXECUTION

Outbound Sales Execution

Targeted and hyper-personalized
Email | Linkedin | Calling

EXECUTION

Account-Based Marketing

2 named accounts per quarter with multichannel motion.

EXECUTION

Marketing Operations

Web Presence, SEO / SEM, Social Media, Webinar's and Events

RESULTS

Full Funnel Analysis

Performance vs. goals by segment, persona, geography, channel.

RESULTS

Governance & Iteration

Weekly reviews, QBRs, metric-driven changes.

RESULTS

Pryus Recommendations

ICP framework, offer positioning, multichannel motion.

prAIus · AI Agent Force

Your GTM engine,
fully automated.

prAIus GTM is Pryus' AI-powered execution layer — automating every step of your go-to-market motion. ZeroTouch ICP generation. AI-personalized outreach. Contact scoring. LinkedIn automation. AI landing pages. AI calling. One platform, nine integrated workflows.

1/10th
of your current GTM spend
10×
better qualified leads
Explore prAIus 
Nine integrated workflows
01ZeroTouch ICP Generation
Delphi™ · Claude AI
02Lead Identification + Enrichment
Argos™ · Apollo.ai
03Ideal Sender Profile ( ISP )
Hermes™ · Claude AI
04Outreach & Personalization
Minos™ · Claude AI
05Engagement Sequencing
Zeno™ · Smartlead.ai
06Contact Scoring
Agent Aristotle™
07LinkedIn Automation
Unipile · LinkedIn
08Online content
Lovable · Hedra
09Intelligent Calling
Retell AI · Twilio
IT Services · GTM ROI Engine

Built for IT Services,
measured in ROI.

A purpose-built GTM operating system for IT Services and System Integrators — quantifying pipeline, deal velocity, and revenue impact across every account, offering, and analyst-influenced motion.

pipeline coverage on named accounts
40%
faster deal cycle on enterprise pursuits
Explore IT Services GTM
What we operationalize
01Account-Based Pipeline Modeling
ICP · TAM · Whitespace
02Offering & Solution Positioning
Industry · Capability
03Analyst & Advisor Strategy
Gartner · Forrester · ISG
04Deal Pursuit Acceleration
Win-room · Proposal
05Partner & Alliance GTM
Hyperscalers · ISVs
06Sales Enablement & Plays
Battlecards · POVs
07Marketing Mix Optimization
ABM · Events · Digital
08Revenue Operations
Forecast · Attribution
09GTM ROI Dashboarding
Pipeline · Velocity · Win-rate
Leadership

Operators who've scaled $100B+ portfolios.

Avinash Shenoi

Avinash Shenoi

Founding Partner · Pune, India

3X founder with multiple exits across India and U.S. Deep operational expertise in scaling products and service businesses from 0 to $100M.

Startup OperationsPlatform ScalingCross-Border Scaling
Ruchika Lal

Ruchika Lal

Partner · New York City, U.S.

Led $100B+ B2B portfolios at American Express, scaling 4M+ merchant base. Wharton MBA and former founder who understands both sides of the table.

GTM StrategiesEnterprise SalesU.S. Market Entry
Dr. Aniket Gune

Dr. Aniket Gune

Partner · New York City, U.S.

Former Chief Product Officer at SmartAsset. Ex-Amazon/American Express Leader. Bridges technical vision with market reality.

Product StrategyProduct-Market FitTech-Business Alignment
Diptarup Chakraborti

Diptarup Chakraborti

Partner · Mumbai, India

Building Autonomous B2B Marketing Systems in Tech/SaaS Marketing. Former 4× SaaS CMO and leadership positions at LTI-Mindtree and Gartner.

Marketing OperationsGrowth ConsultingAnalyst Strategy
Engagement Model

Transparent. Phased. Outcome-tied.

Fixed-fee discovery, then a monthly retainer with success fees tied to revenue. No surprises.

Stage 01 · Discovery
USD 25K
One-time · 3 monthly installments · 9–12 weeks
  • • Target segmentation & buyer personas
  • • USP sharpening & messaging templates
  • • Sales & marketing strategy
  • • Channel outreach flow & tooling setup
Stage 02 · Execution
USD 10K/month
+ 5–10% success fee on revenue · 4–18 months
  • • 50–100 calls/day, 500 emails/day
  • • 2–3 LinkedIn campaigns per quarter
  • • 2 named accounts per quarter (ABM)
  • • KPI tracking, appointment setting, enablement
Start your U.S. expansion

Partner with Pryus.
Transform vision into
sustainable growth.

Contact
Avinash Shenoi
Founder, Pryus Consulting
U.S. Office
200 Riverside Blvd, New York, NY 10069
India Office
Ideas to Impact, Lane 3, Baner, Pune 411045